Rode Paprika


The world of food is constantly evolving. This means our way of working requires new solutions and another approach. Consumers want to discover and enjoy their creativity. They want to know about the heritage of the food and its natural origin. All participants in the chain need to be sustainable for a better world.

We are in the centre of the supply chain from breeders to consumers, co-ordinating & co-operating with all our partners from seed to shelf. Delivering daily fresh, environmentally friendly, locally grown & packed vegetables.

We support YOU!


So far...

Fa. M. Valstar founded in Naaldwijk

After 25 years M. Valstar & Co N.V. exports to 9 countries in Europe

Valstar Holland B.V. current identity; export and import starting world wide

Opening office in Spain, Almería

Opening office in the UK

New identity for Valstar - Vitality in Vegetables


Stories Behind

Valstar is a specialist in (greenhouse)vegetables and is capable of supplying you the total package. Your orders will be delivered fresh daily and be of the highest quality all year round. This is something you can count on.

By segmenting our specialist departments, we are able to give every customer the desired and necessary information and attention and the high level of service as you are used to from us.

We enjoy being there for you: ask us any question you have.
Besides this we are also pleased to bring you fresh ideas: different, new or better!

Vitality in Vegetables tells you everything about Valstar: young and dynamic since 1928 and compliant in the changing world of healthy nutrition!

Mart Valstar


We believe in our people and values: Clear, Open and Honest.
We are a third generation family-owned company. Relations are based on long term partnerships with mutual benefits. Our skills were honed through lifelong learning and modern education.

This is why our name has evolved into a strong brand, worldwide.

We respect our professional, strong and innovative supply chain partners all over Europe and beyond.Valstar has international offices to guarantee year-round supply of the best vegetables. The desire for local production drives Valstar abroad.

It brings us even closer to YOU!


We create new concepts in co-operation with our customers and suppliers. Together we find solutions based on consumer trends, product knowledge, effective distribution and smart communication.

To provide a better service to our customers we have divided our organisation into four teams of Retail, Overseas, Foodservice and Wholesale. Competitive prices, the highest quality certificates, 24/7 service, logistical optimisation and smart ICT systems are standard.

Dedicated specialists for bright ideas and tailor made solutions work in our widely experienced as well as young dynamic teams.

We discover and develop for YOU!

Valstar Logo
Valstar Shopping Bag


Our new brand identity and statement illustrate that we stay new since 1928. Our mission and vision for the next future is clear and with bright new colours.

Our mission is to continue and develop sustainable business for all our partners. Via our customers’ journeys we constantly improve our engagement and adapt new ways of marketing fresh fruit and vegetables. We initiate and arrange visits in order to ask and to answer, to discuss and to study and to look and discover new bright solutions.


You can reach us here:

Valstar Logo

ABC Westland 110
2685 DB Poeldijk
The Netherlands
+31 174 530 800